Writing insights
Nobody cares about your brand. They care about how your brand will make them feel, or how your brand will solve a problem, or how your brand will save them time.
Storytelling is a brilliant technique that helps communicate all this and more. Discover the many ways you can use stories in your business copy.
Story planning
How to use the five Ws to find meaning and purpose in your storytelling, helping you overcome information overload and writing paralysis.
Story listening
Why listening is such a key part of storytelling for business. Find out how I’ve become better at it and why it helps define your written tone of voice.
Check out my Substack
Demystify the writing process, get practical tips, and find your brand's voice. The Storytelling Edit is your source for creating captivating content that builds lasting connections. Subscribe and get access to my free BRAND ROOTS worksheet.
