I like the teacup with a chip in it. That’s the one with a story…

By: Manfreda Cavazza
Blog, Copywriting, Storytelling

Some might argue that storytelling content is a bit 2019. I disagree. Obviously we risk sounding the same if we all use the same techniques in our marketing strategies, but the reality is that if you follow some simple rules you will stand out. The most important rule is to be yourself, no matter how inadequate you think you might be. You are not, you are you and there is nothing more original than that. Be clear about your purpose and your vision; the rest will fall into place.

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Making waves with words

By: Manfreda Cavazza
Blog, Business, Copywriting, , , ,

In my last two blogs I talked about why storytelling content is on the rise and shared a few tips on how to turn your idea into something that will have traction. But once your story has been formed, it can be tricky to know how to get it out there. Should you focus on social media alone, or write a blog? Is video content important? What about PR? How can you tell if it has worked?

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Why storytelling works

By: Manfreda Cavazza
Blog, Business, Copywriting, , ,

Everyone loves a good story. But how does good ‘storytelling’ help your business? It’s pretty simple: A great story will cut through the jargon and corporate blandness that is prevalent today. Good stories compel people to change the way they feel, the way they think, they way they act and ultimately the way they engage with your brand.

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