Storytelling that connects

A strong brand narrative isn't a luxury — it's a necessity. Your audience is bombarded with messages, and only the most authentic, compelling stories cut through.

Got a copy conundrum? Let an experienced wordsmith work her magic.

YOUR BUSINESS NEEDS WORDS TO THRIVE. WORDS CRAFTED BY…

  • >A former journalist who knows how to cut through meaningless marketing drivel and bland corporate clichés to reveal the essence of your brand.

  • >A curious creative who will untangle the web of ideas in your head, transforming your thoughts into authentic storytelling that captivates, educates and sells.

  • >An experienced wordsmith and empathetic listener who will empower you to confidently communicate who you are, what you do and why you do it.

HELLO

I’m Manfreda, a Hampshire-based freelance copywriter, content strategist and storyteller.

I believe in ditching the buzzwords and replacing them with real stories that showcase your brand's unique personality and value.

My copywriting and strategic storytelling services give you…

Clarity

About the foundations of your business. Together we’ll establish what sets you apart and how to communicate your difference in a way that generates trust.

Confidence

To be unapologetically you. Defining your tone of voice will ensure you use words that feel genuine and resonate with your ideal clients.  

Stories

That are creatively woven into your content strategy from the start, sparking a myriad of ideas for all your different platforms. No more wondering what to post!

I work with

  • "It's about so much more than words - you really got me to think hard about myself and my business and the impact has been huge. Thank you!"

    Kim Balasubramaniam, Senior Mortgage Broker at The Mortgage Mum

The magic of storytelling: discover the many ways you can use stories in your business copy.

  • Ditch the drivel; add some zing

    Transform your writing from dull to dazzling using George Orwell's classic rules.

  • Selling vs. Storytelling

    The difference between content writing and copywriting and why you need both.

  • Sustainability stories

    Brands have become wary of talking about sustainability for fear of greenwashing. But saying nothing isn’t the answer.

My portfolio

 I’ve written for