Work with me

Words matter. As Seth Godin famously said: “People don’t buy goods and services. They buy relationships, stories and magic.” And the way to get that message across is with great copy.

I work with individuals, founders and start-ups, crafting evocative content writing and story-led copy that ensures your business is seen, heard and understood.

Tone of voice.

It’s not just what you say but how you say it that matters. I’ll help you find your brand’s voice, stripping back the layers to reveal your company’s personality and values. I’ll craft your business brand story and show you the words needed to tell it, including useful phrases and straplines.

Blogs, articles & reports.

Well-written and original blogs and long-form articles can improve SEO, establish you as an expert and give you something to talk about on your channels. My years in journalism have taught me to absorb complex information on any topic and turn it into engaging and clean copy. I also write opinion pieces, interviews, white papers, impact reports and case studies.

Story-led copy.

Do you need captivating copy that speaks to your customers? Are you looking for a writer to pull together story ideas for catalogues, newsletters or PR campaigns? Is your website delivering the right message about your brand or does it need a refresh? Maybe you know what you want to say but you’re too busy running your own business to put pen to paper? Let me take your vision, your dreams and ideas and turn them into words that work for your business.

Communication plans.

Unless you’ve been hiding under a rock for the last decade, you’ll know that content is everything. But you need a plan to pull your ideas together and ensure consistency. I create communication plans with a calendar of story-led ideas that are tailored for different platforms, including social, website, PR and e-mail. Your team will know what to post and when.

Editing & proofreading.

You’re already writing copy, but you need someone to proofread or help with the flow. I’m here for you. I've always been a stickler for punctuation, and I love editing other people's writing: sculpting it, making it sing, knocking it into shape. It's a joyfully satisfying thing to do and I will never make you feel inadequate. It’s about giving you the confidence to communicate your story to the world.

Copy coaching.

Maybe you’re happy writing, but you just need someone to give you some guidance and direction. I’ll help you work out what you want the copy to achieve, give you the structure you need to follow and then edit your work, giving you feedback on the changes made. You’ll then have the skills and confidence needed to create engaging copy yourself going forward.

Bigger projects.

If your business is bigger than a one-woman band, you might be a better fit for my new venture, Salt & Sage. We offer a wide range of strategic storytelling services for brands with purpose. Whether you’re interested in beautiful brand books, editorial in-house magazines or concise website copy, your words will land with intention, opening you up to the audiences who need you the most.

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