Writing insights
Nobody cares about your brand. They care about how your brand will make them feel, or how your brand will solve a problem, or how your brand will save them time.
Storytelling is a brilliant technique that helps communicate all this and more. Discover the many ways you can use stories in your business copy.
Ditch the drivel; add some zing
Discover how to transform your writing from dull to dazzling using George Orwell's classic rules. Learn to write with clarity, simplicity, and originality to captivate your audience and make your message unforgettable.
Selling vs storytelling
The difference between content writing and copywriting and why you need both.
Sustainability stories
Brands have become wary of talking about sustainability for fear of greenwashing. But saying nothing isn’t the answer. Owning your story is crucial.
Are you listening?
How asking good questions and actively listening to the answers can unlock your business story.
Five key writing tips
You’ve decided to use stories to connect and engage with your tribe. But how do you start putting pen to paper? Here are my top five writing tips that will help you create great story-led content.
Check out my Substack
Demystify the writing process, get practical tips, and find your brand's voice. The Storytelling Edit is your source for creating captivating content that builds lasting connections. Subscribe and get access to my free BRAND ROOTS worksheet.
