Writing insights
Nobody cares about your brand. They care about how your brand will make them feel, or how your brand will solve a problem, or how your brand will save them time.
Storytelling is a brilliant technique that helps communicate all this and more. Discover the many ways you can use stories in your business copy.
Sustainability stories
Brands have become wary of talking about sustainability for fear of greenwashing. But saying nothing isn’t the answer. Owning your story is crucial.
Check out my Substack
Demystify the writing process, get practical tips, and find your brand's voice. The Storytelling Edit is your source for creating captivating content that builds lasting connections. Subscribe and get access to my free BRAND ROOTS worksheet.
