Figurati Collective - December 2023

  • Tone of voice

I love helping small businesses and start-ups find absolute clarity about who they are and how they speak. I worked with two powerhouse marketing experts, Gail Brogan and Rebecca Range, who are joining forces to create a new business, Figurati Collective.

As they started working on a visual brand identity and website for Figurati Collective, conveying what they stood for and why was proving difficult. They needed help finding the words to tell their story and uncover the brand’s “soul”.

I created a comprehensive messaging and tone of voice manual that defined the brand’s written and verbal identity and crafted a common language to establish Figurati Collective as a credible and trustworthy marketing service partner for change-ready businesses.

  • “Your tone of voice manual was spot on — the work was delivered with pace, clarity and confidence. A great piece of work that would have taken us a considerable amount of time otherwise.”

    Gail Brogan, co-founder of Figurati Collective

  • “We loved your style and approach: there was no nonsense or 'fluff', just confidence and great guidance. What surprised us the most was the delivery of the project on time without chasing or delays — you did what you said you'd do, and that's fantastic!”

    Gail Brogan, co-founder of Figurati Collective

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