FatFace - 2021 to 2022

• Storytelling

• Copywriting

• Copy editing

I was commissioned to write the copy for FatFace’s first-ever US catalogue in June 2021. Working with fellow copywriter Felicity Haythorn, we crafted a series of stories based on the fashion brand’s “Made for Life” campaign and wrote shorter captions that were peppered throughout various catalogues that landed between September and December 2021. We collaborated again for the spring 2022 edition.  

I’ve loved this project - great to be working with such a sustainable lifestyle brand on storytelling content.