Writing insights
Nobody cares about your brand. They care about how your brand will make them feel, or how your brand will solve a problem, or how your brand will save them time.
Storytelling is a brilliant technique that helps communicate all this and more. Discover the many ways you can use stories in your business copy.
Dragon slaying
Clear and concise communication is something I am incredibly passionate about. Find out how I slay dragons in a bid to fight bad writing.
Why storytelling works
Everybody loves a good story. Your children love one at bedtime (or more than one if they’re anything like mine). Your friends love to share a good story when you meet them for a drink. Your work colleagues will whisper the latest gossip as you make a cuppa in the office kitchen. But how does good ‘storytelling’ help your business?
Check out my Substack
Demystify the writing process, get practical tips, and find your brand's voice. The Storytelling Edit is your source for creating captivating content that builds lasting connections. Subscribe and get access to my free BRAND ROOTS worksheet.
