Writing insights
Nobody cares about your brand. They care about how your brand will make them feel, or how your brand will solve a problem, or how your brand will save them time.
Storytelling is a brilliant technique that helps communicate all this and more. Discover the many ways you can use stories in your business copy.
Selling vs storytelling
The difference between content writing and copywriting and why you need both.
Making waves with words
Everyone is using storytelling techniques these days – so how can you stand out and really make some waves? Especially when we’re all trying to be genuine, honest and authentic. Well, there is a way to avoid being drowned out by all the noise.
Why storytelling works
Everybody loves a good story. Your children love one at bedtime (or more than one if they’re anything like mine). Your friends love to share a good story when you meet them for a drink. Your work colleagues will whisper the latest gossip as you make a cuppa in the office kitchen. But how does good ‘storytelling’ help your business?
How to share your story
Storytelling has been a buzzword in business circles for some time. You might think we are all suffering from information overload, but the reality is our brains are wired for good stories. But once your stories have been formed, it can be tricky to get them out there.
What makes a good story?
We hear a lot about storytelling content. But what makes a good story? How can you use stories effectively in your marketing, especially when everyone else is doing the same? And – more importantly – how will it help your business stand out?
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