Eroica Britannia - 2021

  • Content strategy

  • Tone of voice

  • PR launch of Eroica Britannia at Revival

I worked as a PR and communications consultant for Eroica Britannia, the world-famous vintage cycling event that was going to join the Goodwood roster of events in 2022.

My role included working on the PR launch of this event at the 2021 Goodwood Revival as well as creating a tone of voice/ brand manual, advising on comms strategy and briefing photographers and videographers to create beautiful content.

PR coverage generated included BBC South, ITV News Meridian, ITV 4, Cycling Weekly, Road.cc, Cycling Plus, and Chichester Observer.  

Image credits: Toby Adamson, Marcus Dodridge, Indira Flack. Video credit: Phil Russell  

  • “I needed an experienced brand, media and PR expert who could help launch a new event and work collaboratively with the Goodwood team. The work you delivered was excellent - considered, well thought through and well executed. You’re diligent, care about your output, work quickly, supportive and fun. I was impressed with the speed and quality of output. Particularly your understanding of the brand and then positioning it for Goodwood.”

    Tim Bulley, director of Future Growth at Goodwood

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Chris Hoy at Eroica Britannia - image by Indira Flack
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