Hello
Welcome! I'm Manfreda, aka Freddie, and I believe every brand has a story worth telling. Let's uncover yours and create content that truly connects.
Let’s get to know each other.
Come join the conversation on Substack, where I’m connecting with curious minds and fellow word enthusiasts like you.
Or get in touch directly
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Fancy a chat?
I’d love to find out more about your writing project. Book a no-pressure chat via Google Meet and let’s discuss.
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About me
I love working with words. I’ve done so for over two decades, first as a print journalist and then as a writer and brand storyteller.
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Let's make waves
The words you use across your business matter. I’ll write your blogs, newsletters, web copy, books, tone of voice & strategy.
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Storytelling
I write a regular blog about the many ways you can use stories in your business copy.
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Salt & Sage
If your business is bigger than a one-woman band, you might be a better fit for my new venture Salt & Sage. We offer a wide range of strategic storytelling services for brands with purpose.
