Storytelling that connects

A strong brand narrative isn't a luxury — it's a necessity. Your audience is bombarded with messages, and only the most authentic, compelling stories cut through.

Got a copy conundrum? Let an experienced wordsmith work her magic.

YOUR BUSINESS NEEDS WORDS TO THRIVE. WORDS CRAFTED BY…

  • >A former journalist who knows how to cut through meaningless marketing drivel and bland corporate clichés to reveal the essence of your brand.

  • >A curious creative who will untangle the web of ideas in your head, transforming your thoughts into authentic storytelling that captivates, educates and sells.

  • >An experienced wordsmith and empathetic listener who will empower you to confidently communicate who you are, what you do and why you do it.

HELLO

I’m Manfreda, a Hampshire-based freelance copywriter, content strategist and storyteller.

Welcome to my certified jargon-free world.

I believe in ditching the buzzwords and replacing them with real stories that showcase your brand's unique personality and value.

My copywriting and strategic storytelling services give you…

Clarity

About the foundations of your business. Together we’ll establish what sets you apart and how to communicate your difference in a way that generates trust.

Confidence

To be unapologetically you. Defining your tone of voice will ensure you use words that feel genuine and resonate with your ideal clients.  

Stories

That are creatively woven into your content strategy from the start, sparking a myriad of ideas for all your different platforms. No more wondering what to post!

I work with

  • You're juggling multiple projects and tight deadlines, and you need some help from an experienced writer to give your clients’ messaging a boost.

    I understand the unique challenges faced by marketing and PR teams and agencies. I'm a seasoned journalist and editor with a proven track record of delivering high-quality work on time that meets your specific needs.

    Whether you need a fresh perspective on a thought-leadership piece, engaging content that drives results, a quick turnaround on a press release or expert editing to polish your work, I’ll be your wordsmith on demand.

  • You have a vision for a big brand strategy project, but you're struggling to articulate it in a way that resonates with your client’s audience.

    I'm passionate about helping brands find their voice and make a meaningful impact. I'm a strategic thinker with a deep understanding of brand development and storytelling.

    From developing tone of voice guidelines to crafting compelling content that drives action, I'll ensure your client’s brand stands out. Let me be your copy maven.

  • You're doing amazing work, but your messaging isn't resonating with your audience.

    I'm committed to helping organisations make a positive difference in the world. I'm a versatile writer with experience across a wide range of industries and sectors

    I'll help you develop a clear, compelling voice that communicates your mission and values. Whether you need help writing website copy, social media posts, or newsletters, I'll ensure your message is engaging and effective.

  • You're a talented individual with a story to tell, but you need help putting your thoughts into words that work hard for your business.

    I'll coach you through the writing process, helping you develop your skills and find your unique voice.

    Whether you're writing your ‘about’ page, a blog post, or a professional bio, I'll provide the guidance and support you need to explore your ideas and express yourself with confidence.

  • If your business is bigger than a one-woman band, you might be a better fit for my new venture, Salt & Sage.

    We offer a wide range of strategic storytelling services for brands with purpose.

    Whether you’re interested in beautiful brand books, editorial in-house magazines or concise website copy, your words will land with intention, opening you up to the audiences who need you the most.

  • "It's about so much more than words - you really got me to think hard about myself and my business and the impact has been huge. Thank you!"

    Kim Balasubramaniam, Senior Mortgage Broker at The Mortgage Mum

The magic of storytelling: discover the many ways you can use stories in your business copy.

  • Ditch the drivel; add some zing

    Transform your writing from dull to dazzling using George Orwell's classic rules.

  • Selling vs. Storytelling

    The difference between content writing and copywriting and why you need both.

  • Sustainability stories

    Brands have become wary of talking about sustainability for fear of greenwashing. But saying nothing isn’t the answer.

My portfolio

 I’ve written for