I like the teacup with a chip in it. That’s the one with a story…

Some might argue that storytelling content is a bit 2019. I disagree. Obviously we risk sounding the same if we all use the same techniques in our marketing strategies, but the reality is that if you follow some simple rules you will stand out. The most important rule is to be yourself, no matter how inadequate you think you might be. You are not, you are you and there is nothing more original than that. Be clear about your purpose and your vision; the rest will fall into place.

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Making waves with words

In my last two blogs I talked about why storytelling content is on the rise and shared a few tips on how to turn your idea into something that will have traction. But once your story has been formed, it can be tricky to know how to get it out there. Should you focus on social media alone, or write a blog? Is video content important? What about PR? How can you tell if it has worked?

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