Making waves with words

In my last two blogs I talked about why storytelling content is on the rise and shared a few tips on how to turn your idea into something that will have traction. But once your story has been formed, it can be tricky to know how to get it out there. Should you focus on social media alone, or write a blog? Is video content important? What about PR? How can you tell if it has worked?

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Five key writing hacks

In my last blog I discussed why storytelling content is on the rise. Today I wanted to give a few practical writing tips that will help you create a great story and show you how it will connect you with your customers.

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Why storytelling works

Everyone loves a good story. But how does good ‘storytelling’ help your business? It’s pretty simple: A great story will cut through the jargon and corporate blandness that is prevalent today. Good stories compel people to change the way they feel, the way they think, they way they act and ultimately the way they engage with your brand.

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