I have consulted on a number of strategic PR projects at Goodwood, the sporting estate in West Sussex. This included the launch of organic restaurant Farmer, Butcher, Chef and project-managing the filming of BBC1 programme Mary Berry’s Country House Secrets.
Over three million people tuned in to watch the latter, generating record-breaking visits to Goodwood.com during the one-hour show.
Goodwood’s owner, the Duke of Richmond, was keen to raise awareness about the estate’s food and farming heritage.
I worked with his management team to come up with the right stories that would appeal to journalists from food, lifestyle, travel and business publications, generating 19 national newspaper articles over the space of 12 months as well as coverage in the likes of Tatler, delicious magazine, Harper’s Bazaar, Sussex Life and many more.