Nordic Twigs – tone of voice and web copy

I met Caroline, founder of floral atelier Nordic Twigs, at my local networking group and could see straight away that she was a woman with talent and vision. Hailing from Sweden, she is a florist that creates the most spectacular displays for weddings and special events – her eye for design is just incredible.

I worked with her as part of her brand relaunch, creating a brand narrative that focused on her Nordic roots and her love of British heritage. I also created guidelines on tone of voice and provided all new copy for her website.