Ethical IT – website overhaul and content creation

I was hired by Ethical IT, a sustainable IT services provider, to advise on content strategy as part of a complete brand overhaul.

Not many businesses in this sector are talking openly about the effect of IT on climate change, so it was refreshing to work with such a forward-thinking firm and help them tell their story.

Working closely with a designer and web developer, I devised the brand narrative, tone of voice, key messaging and provided SEO-friendly website copy. Once the website was launched, I supplied regular blogs and social media posts to spread the word further.