I like the teacup with a chip in it. That’s the one with a story…

Some might argue that storytelling content is a bit 2019. I disagree. Obviously we risk sounding the same if we all use the same techniques in our marketing strategies, but the reality is that if you follow some simple rules you will stand out. The most important rule is to be yourself, no matter how inadequate you think you might be. You are not, you are you and there is nothing more original than that. Be clear about your purpose and your vision; the rest will fall into place.

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