The words tone and voice get bandied about a lot: but what do they mean? And why should you be investing in defining yours? Thinking about your brand identity and how this is portrayed via the words you use across your business is one of the most important exercises you can do – whether you’re…
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Defining your purpose is the best blue-sky thinking you can do right now, giving you a sense of direction when the world has gone a little mad.
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You can really make waves with words. I’ll show you how to use storytelling on social, blogs, video and PR.
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You’ve decided to use stories to connect and engage with your tribe. But how do you start putting pen to paper? Here are my top five writing tips that will help you create great story-led content.
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A great story will cut through the jargon and corporate blandness that is prevalent today. I’ll show you why good stories compel people to change the way they feel, the way they think, the way they act and ultimately the way they engage with your brand.
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