My round-up of February 2021 and the words that have inspired me.
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All articles filed in Manfreda Cavazza
Freelance journalist and copywriter based in Hampshire/ West Sussex
MONTHLY MUSINGS
My round-up of January 2021 and the words that have inspired me.
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WHY PURPOSE IS KEY
Defining your purpose is the best blue-sky thinking you can do right now, giving you a sense of direction when the world has gone a little mad.
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HOW TO MAKE YOUR MARK
Five storytelling tips that will ensure you stand out from the crowd and compel your tribe to fall in love with your brand.
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WHAT MAKES A GOOD STORY?
We hear a lot about storytelling content. But what makes a good story? And how can you use stories effectively in your marketing, especially when everyone else is doing the same?
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HOW TO SHARE YOUR STORY
You can really make waves with words. I’ll show you how to use storytelling on social, blogs, video and PR.
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FIVE KEY WRITING TIPS
You’ve decided to use stories to connect and engage with your tribe. But how do you start putting pen to paper? Here are my top five writing tips that will help you create great story-led content.
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WHY STORYTELLING WORKS
A great story will cut through the jargon and corporate blandness that is prevalent today. I’ll show you why good stories compel people to change the way they feel, the way they think, the way they act and ultimately the way they engage with your brand.
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